Yeti Seasonal Colors
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YETI’s seasonal colors are designed as intentional stories that bring energy, drive excitement, and strengthen connection with consumers. Serving as a key lever for innovation and growth, each collection draws inspiration from shifts in culture and community pursuits to create distinct color stories that feel fresh and relevant while remaining rooted in the brand’s outdoor heritage. Through cohesive and elevated CMF across categories, seasonal color launches expand consumer choice, reinforce YETI’s premium design perspective, and reach new consumer segments.
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Role: Gear & Equipment Senior CMF Designer/Development
Other category CMF Designers: Nicola Honeycutt, Larissa Kozlowski, Megan Pereira, Julia Burns
CMF Developers: Kavinda Singh, Chloe Tosh, Connor Young
All photography owned by YETI
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CMF Design, CMF Development, Trend Research, Material Techniques
Pace Purple
Pace Purple is a bold, confident take on a classic purple, layered with a deep, rich near-black violet and accented by a crisp light blue to create contrast, movement, and energy. Together, the palette feels dynamic and performance-driven, supporting YETI’s expansion into the sports category through color and new innovation products.
Our design intention was to introduce a speckled finish inspired by performance sportswear to bring visual depth, texture, and dimension to the collection. This could be applied through badge treatments, into hardware components, or woven as light blue flecks into the rope to create moments of detail and movement.
CMF Strategy
Pace Purple Final Cross Category Products:
1H26 Seasonal Colors
YETI Hondo Beach Chair - Seafoam CMF Development
1H25 Seasonal Color Hard Coolers
1H26 20th Anniversary Collection CMF Development
New cross category core color - Royal Blue resin development
Royal Blue cross category (Drinkware, Softgoods, Hardgoods) CMF Development
2H25 seasonal color - Black Forest Green cross category (Drinkware, Softgoods, Hardgoods) CMF Development
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