Munchkin’s brand refresh prompted a much needed reevaluation of the company’s product color palette and redefinition of its CMF strategy. With Munchkin’s product offerings now catering to a diverse age range of children, it became evident that children undergo rapid developmental changes, necessitating distinct products for each unique stage of their growth. As a result, a revised CMF strategy was required to not only celebrate this evolving journey, but also cater to the specific user needs through lifestyle and functionality of materials, but also clearly delineate the differences between products designed for infants and those tailored for toddlers and children.