munchkin wild bath squirts

This collection shines a spotlight on endangered species and at-risk habitats through products that give back to their cause. Every purchase helps support IFAW (International Fund for Animal Welfare) and wildlife preservation efforts around the world.
Launched June 2021
Role: Lead Industrial Designer
Industrial Design Director: Matt Saxton
All photography owned by Munchkin
Industrial Design, Sketch Ideation, 3D sculpting, CMF Design, End Development, Safety Testing

Munchkin’s commitment to protecting the world’s most vulnerable creatures is deeply embedded in its mission and core values. This enduring dedication has led to a longstanding partnership with IFAW that was quickly expanding. While many families have cherished the Munchkin WildLove sippy cups adorned with illustrations of endangered animals, the introductions of bath squirts marked a significant transition and challenge in transforming these graphics into tangible 3D product forms.

From 2D to 3D.

Simultaneously, Munchkin has had a remarkable success with its line of bath squirts featuring adorable and playful animals. The challenge lay in striking the perfect balance that preserved the authenticity of the WildLove’s more realistic illustrations while creating a seamless and natural step from the simplicity of Munchkin’s existing bath squirt products.

The Challenge

Throughout the development process, prototypes underwent continuous scrutiny by safety testers to ensure compliance with safety standards, guaranteeing that these products posed no risk of choking or suffocation hazards.

Safety testing.